How we market to consumers and what consumers listen to has been rapidly changing. Especially the younger consumers - they don't want to be sold, they want to be educated.
Original content is now the main driver to get noticed, but that costs more in time and money than we have planned for in the past.
I just read a great article in Forbes Magazine about "5 Trends Your Marketing Team Should Budget For in 2015". Excellent information that anyone that is looking for ways to attract new clients in 2015 should read.
All of us at the Lifestylist Brands are continuously looking for new ways to be heard and known and we are going to relook at how we marketing after reading this.
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