Lifestylist® Suzanne Felber shares her successful marketing strategies.

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Thermador Appliances Exceed Homeowners Expectations in The New American Home 2011







The Home Idea Factory was asked to be the Lifestylist® for The New American Home 2011, and we loved getting to see all of the new product innovations that were included in the home.
Thermador provided the appliances for this beautiful home, and visitors fell in love with the steam oven, refrigeration columns and the eye catching Sapphire dishwasher. Besides it's SBL (sexy blue light) technology, this workhorse could fit 18 stemmed wine glasses, had three drawers, and made it possible to clean everything from fine crystal to heavy, dirty pots and pans.
We did a video of the Reidman Development team experiencing this dishwasher, and also showed what consumers thought. What did the homeowners like the best? They said that Thermador's customer service was the component that won their loyalty. The Thermador team was always there when they had questions, and went above and beyond to make sure that the new homeowners weer happy with their new home.






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