Lifestylist® Marketing Ideas

One of the questions I get asked the most is how I ever decided to become a Lifestylist®, and where did I get my training.
I've been called a storyteller many times and it's an accurate assessment - I use my talents and materials to tell a story in a home. Hopefully this story explains to the potential homeowner why their lives would be better by living in this home, and what they can expect from the community, the builder, and from the experience. To tell the story, I collect thousands of items - old and new - that I incorporate into my LifeStyled homes.
This weekend I decided it was time to go through some of the things I've collected, and it's been quite a trip down memory lane. I discovered a trunk I forgot about that had family photos from the early 1900's that gave me a glimpse into my family history I hadn't been aware of. Through this discovery I'm finding I come from a very artistic family full of risk takers. This ostrich photo with my great aunt will now always be one of my favorites.
It seems I've been in the media longer than I remembered for my decorating skills. My mother and both grandmothers were very talented in the design fields, and I was lucky enough to be nurtured and inspired by them. This article from 1969 shows me as a 13 yr old showing off some of my skills with my mother and sisters. Apparently I also had my own booth at the church bazaar selling paper flowers and copper enameled jewelry that I made. What's funny is that after seeing this, I may have to try this again - it's really a fun idea!
I'm honored to be a Lifestylist®, and I love having the opportunity to help others find their passions in life. This holiday season remember what makes you happy, and share that passion with your friends and family - you might even find a new career by doing it!

We are so proud to be involved in the home building business, and many of our customers are small privately owned companies that build homes for local families.
All of our Lifestylist® companies are built around the idea that if we buy from local companies and support our local businesses we help them to become homeowners and live the all American dream of owning a home of your own.We loved the 8 years that we were the Lifestylist® for Patriot Homes - we always did at least one Patriotic themed model home, and I think they were my favorites.
I'd like to say that I'm an example of dreams coming true - I married early, never finished college but here I am owning my own business and being able to help others.
If you are looking for a Lifestylist® to help merchandise and add Lifestyle to your homes, please contact us at: answers@lifestylist.com, or take a look at our website at: www.lifestylist.com
Let's all support locally owned businesses and bring jobs back to America!

We are so proud to be involved in the home building business, and many of our customers are small privately owned companies that build homes for local families.

All of our Lifestylist® companies are built around the idea that if we buy from local companies and support our local businesses we help them to become homeowners and live the all American dream of owning a home of your own.We loved the 8 years that we were the Lifestylist® for Patriot Homes - we always did at least one Patriotic themed model home, and I think they were my favorites.

I'd like to say that I'm an example of dreams coming true - I married early, never finished college but here I am owning my own business and being able to help others.

If you are looking for a Lifestylist® to help merchandise and add Lifestyle to your homes, please contact us at: answers@lifestylist.com, or take a look at our website at: www.lifestylist.com

Let's all support locally owned businesses and bring jobs back to America!

Happy Thanksgiving! This holiday is about food and family, but even more than that I like to use it to remind me how thankful I am for what I have, and for those around me.

For over 25 years my parents were very active doing disaster relief with The Salvation Army, and even raised the money for a state of the art canteen for the Tyler Texas location. Whenever there was a disaster or need and my parents got a call they dropped everything and hit the road. One of the most memorable phone calls I ever received was when Hurricane Katrina hit and my parents answered the call. They called me when they were outside the Super Dome not having a clue what was going on inside. For six weeks they were in the French Quarter feeding the volunteers - my Dad always joked he always wanted to have a restaurant in the French Quarter and he finally got his wish!

Whenever this Lifestylist® could I joined them on the road helping my Mom cook up to 2,000 hot meals a day and seeing first hand what mother nature can dish out. People were so sweet and hospitable, even though many had lost everything that they had. It was always hard to leave - I wanted to stay there and help rebuild.

This year I have been blessed to be involved with three amazing organizations - Shared Housing, Genesis Women's Shelter and HomeAid/Homebuilders Care. I am always so drawn to the kids - many of them have seen things we can't even imagine, but they always have the best manners, always say please, thank-you and give the best hugs :)

It's harder than ever to make a living, but even if you can't make a donation to a worthwhile charity think about donating your time -you'll be very thankful that you did.

It's been a busy year, and this Lifestylist® has spent quite a bit of time traveling to visit clients and homeowners. Because of that I haven't spent as much time at The Home Idea Factory, but today I got to make up for that and experience again why I love living and working here.
Visiting The Workroom yesterday really got me inspired and I looked at what was around me with different eyes. Things I would have thrown away are now going to be recycled - just wait until you see what I am planning on doing with the two birds nests I found!
It may be Fall and we are almost to the middle of November, but things are still blooming. Daisy - my rescue dog helped me explore - take a look at some of the special finds we made today.

 

 

It's been a busy year, and this Lifestylist® has spent quite a bit of time traveling to visit clients and homeowners. Because of that I haven't spent as much time at The Home Idea Factory, but today I got to make up for that and experience again why I love living and working here.

Visiting The Workroom yesterday really got me inspired and I looked at what was around me with different eyes. Things I would have thrown away are now going to be recycled - just wait until you see what I am planning on doing with the two birds nests I found!

It may be Fall and we are almost to the middle of November, but things are still blooming. Daisy - my rescue dog helped me explore - take a look at some of the special finds we made today.

I feel so fortunate to have so many interesting creative people in my life. Developing the Lifestylist® brand has opened a lot of doors to me, and  it's always exciting to see what new ideas they come up with that I can then share with my readers.


Nick Troilo is known as someone with great taste that can throw a heck of a party. His artwork is seen in some of the best homes and restaurants in Dallas, and his personal home has been published in various publications.

If you haven't had the chance to be invited to one of his soirees this is your big chance - Nick is opening The Workroom in the emerging West Dallas area so everyone can take a look at some of the amazing items he has collected over the years while you enjoy a cup of coffee on the patio or shop for the perfect hostess gift.

The Workroom started out as a floral design studio but has expanded to include gifts and accessories for the home as well as an art gallery. The space hasn't officially opened yet, but Nick is opening his doors by appointment and can be reached at: nicktroilo@theworkroomdallas.com or at 214-663-0857. He'll also be posting on Twitter when he is hosting special events @workroomDallas. The store is already full of his carefully curated collection including full sized turkeys, Santas from Russia and antique vases just waiting to be filled with fresh flowers.

Many of the items in the store are one of a kind so hurry in before your favorite is gone.

As a Lifestylist® I get to spend a lot of time visiting communities and retailers, and I've seen the great, the good, and the not so good. What I've noticed though is that the ones that take this business seriously, and actually treat it like a business seem to have more business. I met the Manufactured Housing Consultants team at the SE Homes of Texas show this Fall. You could tell that they all respected each other and they seemed to have a lot of knowledge about the industry so I was thrilled when they asked me to come down to their New Braunfels, Texas location and add the Lifestylist® Designed touch to some of their new SE Homes.

 

This was a team of professionals - they dressed well, the homes were well presented, and even on a week day they had buyers coming through their homes almost constantly. I can see why this group has been so successful - they take their careers seriously.

 

If you are in the San Antonio or Austin area you should definitely stop by and meet Robert and his team, or look them up on their website, or their Facebook Page. Be sure to tell them that the Lifestylist® sent you!

Champion Homes has taken buying a new home to to the next level with the introduction of DIVE IN - a way to design and customize your own home online or with a sales agent.

DIVE IN (Design Interactive Viewing Experience) offers a collection on plans that let you choose different lifestyle options, flex spaces, alternative kitchen designs and other choices that allow the customer to design a home that is truly a home of their own.

Kevin Flaherty, VP of marketing for Champion Home Builders said this is the perfect tool for retailers to help their potential buyers design their new home.  “When it is used with a tablet computer, the sales experience grows exponentially with the ability to provide the customer with all the information they need to make an informed buying decision in a unique, concise and captivating manner.”  We loved interviewing Kevin and Phyllis Knight - Chief Financial Officer of Champion at the recent MHI Congress and Expo, and their enthusiasm about the factory built industry is contagious.

We are proud of the Lifestylist® Designed model homes we have done for Champion, and we are looking forward to doing more in the future. This video can show you the difference a Lifestylist® Designed model home can make.

 

As a Lifestylist®, I spend a lot of time researching and reading about current home trends. The current trend in kid's room styling is minimalism and individual flair. For families with multiple children, space saving is an important element in room design. Bunk beds for kids fit in with today's minimalist trend and also provide practical, space-savings for families.
Bunkbeds can add flair to a child’s room using unusual bunk bed themes. Themes such as castles, race cars, trees or playground equipment bring a sense of individuality to the room. However, this can get a bit complicated if the kids sharing the room are not the same gender. I won't even pretend to know how to handle that situation!
My favorite Jr Lifestylist Jenna has had a bunkbed in her room since she was 4, and it has been the prefect solution for giving her lots of storage and having a space where her friends can sleep when they stay over. The bookcase that is tucked underneath has helped encourage her love of reading. Jenna has always loved pink, but now is trending towards blues and browns. Because her bunkbed is in a neutral wood finish, it's easy to change out her room as her tastes change.
Consider a trendy color theme. Current color trends steer away from the classic styling of blues for boys and pinks for girls. Color pallets that mimic nature, or include unusual colors such as black, gray and tan are now the trend. If you have a bit more to spend, consider using chalk board paint, kids go bonkers over this.
Minimize the amount of clutter in the room. Shelves and storage space should be attached to the wall, leaving an open floor space to play in. If you really want to take things to the next level, directly attach a bunk bed to the wall with no floor supports whatsoever, giving it the illusion that it is floating above the rest of the room (this can be quite pricey).
The current trends for bedrooms are exciting, the cluttered days of 100's of stuffed animals and blinding colors are over. Give your kid's bedroom a modern make over, they will thank you for it!