Lifestylist® Suzanne Felber shares her successful marketing strategies.

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The Non-Logic of Delta Airlines

I knew it was too good to be true - my last flight on Delta Airlines I had a great pilot who actually made me feel good about giving Delta my hard earned dollars. The honeymoon didn't last long - less than a week later and their lack of logic rears it's ugly head again.

My next flight is an exciting one - I'm getting to go and visit my kids and grandkids, and attend the shower for my soon to be new grandson! Fares have dropped since I booked it, and I thought I'd try to get in a little earlier so 10 days out, I tried to change my reservations. Keep in mind I've flown almost 1,000,000 miles and I'm part of their "elite" group.

First I went to their website and they only showed flights with crazy connections, so I called and tried to change it the old fashioned way. I won't bore you with the details, but they informed me that it would cost me over $450.00 even though the cost of the flight had gone down! So I said that I would just buy a one way ticket which was now $114.00, but Janelle replied she would still charge me $450.00 because I would be "flying out of sequence". I asked then why I was being penalized for paying for 2 tickets and only using one, and she said it was because there would be an empty seat, and they might have been able to sell it for over $300.00. When I said none of this was logical, she said to fly with someone else then. Did I mention this was a supervisor?

If I ran my business like this I'd be out of business. A Lifestylist® understands that it's all about you, the customer - Your Life. Your Style. Your Way.  This is why Southwest Airlines is so successful - they appreciate you and make flying logical!

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