Lifestylist® Suzanne Felber shares her successful marketing strategies.

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Lifestylist® Advisory: Delta Airlines has Baggage

Every time I fly, I wonder why I even think of working with clients that aren't close enough to drive to. I love the amazing clients that I have, and I am very grateful for them. And I tell them how much I appreciate their business every chance I get. It's something I don't take for granted, and I know they always have other choices.I'm not sure if I have the worst luck when it comes to flying, or if my experiences are more common than the airlines let you know.

This week I was meeting with a client in Michigan, and I had a big trends presentation that I have been working on for months. I have visited model home communities in 5 different states and had hundreds of brochures and floorplans to share. They were bulky and weighed a lot so I had to put them into my checked luggage, along with the Christmas gifts that were handmade especially for them. Because I fly so frequently, Delta put one of those coveted yellow tags on my bag to let the baggage handlers know I was a VIP and to take my bag off first.It was an uneventful set of flights - no unexpected 4 hour stop in Augusta like last time - and besides snowy weather in South Bend I was good. I stood there patiently with everyone else on my flight and all of the bags without the bright yellow tags came out, but not mine. Even the woman who sat next to me on both flights received her luggage, but mine was no where to be found. South Bend  doesn't have a baggage office  so I went up to the ticket counter and she looked up the info on my bag - she assured me that it was put on the plane in Dallas, but after that there was no record.She said the usual I'm so sorry and I believed her - she was trying and it wasn't her fault. I had a two hour drive to my destination and there was no way I was getting my luggage that evening so she said I have something for you, and gave me this little blue bag.

So what's in the blue bag? As you can see, a comb, shaving cream, razor, deodorant, toothbrush and toothpaste. If I was a gentleman this would be great, but wasn't much in it for me.

Delta Airlines needs a Lifestylist®, and they need this Lifestylist®. The only people who would be gifted with this bag would be someone who would be pretty upset about now because their luggage was lost, and this bag really doesn't give the impression that someone cares. I had paid a premium to fly on their airplane to make a business trip that they lost the materials for, and all they could do was say we'll try to find it. THEN they sent it to the wrong airport after two people in their corporate office said it was on the right flight and would be arriving shortly. When that didn't happen they told me to write a letter and send it through their website!

I'm doing better than that -I'm blogging about it. That's what consumers do these days when they feel like they aren't being heard, and if you have a business you had better be prepared to communicate to this new consumer - especially to listen. It amazes me how many businesses are afraid to use social media because they are afraid an upset customer will say something negative about them. Chances are pretty good if they are upset enough to take the time to write about it it is getting posted - it just may be some place that you aren't paying attention to. An interesting side note though is that when I FourSquared, Tweeted and Facebooked about the fact that I was at the South Bend Airport I got a reply tweet from the airport saying thanks for flying through South Bend and come back soon. This made me feel really good about the airport choice I had made, and that someone had cared enough about my business to acknowledge it.

How does a Lifestylist® handle a situation like this? We listen, process, and come up with a better solution. I have a great one for Delta, but they are going to have to contact me to find out what that solution is!

May all of your travels be stress free, your luggage arrive when you do and whatever airline you choose to use remembers who the customer is.

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