Lifestylist® Suzanne Felber shares her successful marketing strategies.

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The New American Home: Orlando 2011

I've been attending the International Builders Show for over 20 years now - where does the time go? It's something I look forward to every year, not only as a place to catch up with all of the friends and clients I've made over the years, but also to check out what's the latest and greatest in home design.
The convention floor can be overwhelming - the exhibits are huge and you want to check out every booth so you don't miss anything. I always rest up before the show because I know when I'm there I've got a lot of walking to do. Thank heavens for the digital age though - before you used to pick up catalogs and information as you went, now we can find a lot of that information online.
When the convention was in Dallas I was asked to be the designer and Lifestylist® on The American Home Of the Year - a project with Home Magazine, Home Depot, and Crate and Barrel. It was an honor to work with builder Steve Brooks and his team at Grand Homes, and working on it developed my love of doing editorial work.
This year the International Builders Show is back in Orlando, and the National Association of Homebuilders has asked me to be the Lifestylist® on The New American Home! This is the 28th year that a New American Home has been built to showcase innovative building products and technologies, and including a Lifestylist® on the team is definitely new!
The home is only open to attendees of IBS, but I wanted to share some of the really interesting and unique ideas that are being incorporated into the home as well as introduce you to the very talented team that is responsible for the home.  If you haven't signed up to attend IBS yet and you are a member of NAHB, be sure to sign up here so you can see the home in person. I'll be blogging about the progress of the home on my Home Idea Factory blog - please follow the progress of the home there!

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