Lifestylist® Marketing Ideas

Looking for the perfect home to enjoy lake front living all year long? Look no further - this beautiful 5 bedroom home is what you have been searching for!

Lifestylist® Suzanne Felber and photographer Lisa Stewart visited this week to stage, photograph and help the owner market their home. See why Lifestylist® Marketing can give you the edge you are looking for to help you sell more homes.

Take a look at the You Tube video of the home, or contact Norma K. Smith for more information.

As a Lifestylist®, one of the things I spend a lot of time on is sourcing and specifying products for the home. Flooring is especially important, and I've seen a movement lately from what we've always expected to see in a home to some really exciting, unexpected products. Your lifestyle should play a huge part in what you want in different rooms in your home - do you have pets, kids, allergies to be concerned about  or do you lead an active lifestyle? All of these should be considerations as to what type flooring you have in your home.

The Home Idea Factory is a perfect example of this. Living and working in a 1940's building has lots of different challenges - add to that all of the animals we rescue and grandbabies - what you end up with is a need for something that is easy maintenance & a lot of style as well to make this Lifestylist® happy. I've been looking for years to find the perfect flooring for my media room which is my favorite room at the factory and where I spend most of my time. It is large so tiling or wood was cost-prohibitive, I knew carpet wouldn't last since the dogs enjoy this room as well. I also wanted something with some sound barriers since the photography studio is below. When I discovered BeauFlor I knew I had my answer.

Believe it or not, this is a resilient vinyl flooring that is available in wider widths which means less or no seams. It also doesn't have the paper backing that many vinyl floors have which can add to mold issues, and it is "lay flat - stay flat". The patterns are absolutely amazing - I have been in homes that have BeauFlor in them and I have seen customers get on their hands and knees to see if the flooring was real tile or wood - actually it looks better in some cases! Plus you get the cost savings of a resilient flooring and the savings on installation - what more could you ask for?

Champion Homes of Texas has been using this flooring in their homes, and the customers love the look and how easy it is to care for. If you get a chance, be sure to take a look at this product in the nearest Champion Homes to you, or contact Syntec Industries to learn more about this amazing product. I can't wait to have it in The Idea Factory to spend less time cleaning and more time enjoying!

The good and bad news is that this Lifestylist® is super busy! Lots of new homes to design and give the Lifestylist® Designed touch to, products to develop, animals to rescue... there just never seems to be enough hours in the day. Life seems to be moving at warp speed, and before you know it summer is gone and I never took advantage of some of the great events Dallas has to offer.
When I heard about the series the Nasher Sculpture Center is holding this summer I decided it was time to slow down and take a night to sit under the stars. The 'til Midnight at the Nasher series is such a great idea - every third Friday through October you can go to the Nasher and enjoy a concert and movie in their garden. If you haven't had the opportunity to visit the Nasher it is a must see, and their garden is complete with beautiful works of art that are a joy to experience. You bring your own blankets to sit on, and beverages and food are available from the Nasher Cafe catering services provided by Wolfgang Puck.
Every evening is a different theme, and last night was the Wizard of Oz complete with a showing of the film. Emerald City - a 14 pc band entertained us and had everyone on their feet for most of the evening. The theming also carried through to specialty drinks such as "The Great and Powerful Oz", "Flying Monkey" and "Over the Rainbow". The very talented Lisa Stewart does a lot of photography for the Nasher, and she was in the know enough to pre-order a picnic basket for us which was an amazing deal. A bottle of great wine, salads, cheeses, bread and strawberries with a decadent dark chocolate dipping sauce made me a very happy participant in the evening.
Another great opportunity was that a guided tour of the Nasher was included as part of this event. Other museums in the area including the Dallas Museum of Art and Crow Collection made this event a true block party and you could take a progressive museum tour through all three. We had so much fun I did something that I've been thinking about doing for quite awhile - I became a member! This is the best way to truly take advantage of all the Nasher Sculpture Center has to offer.
It was so much fun to see young and old, people from every walk of life coming together to celebrate the arts. I can't wait until next month, and now I'm hoping my kids and grandkids will be able to come and enjoy an evening as well.

The good and bad news is that this Lifestylist® is super busy! Lots of new homes to design and give the Lifestylist® Designed touch to, products to develop, animals to rescue... there just never seems to be enough hours in the day. Life seems to be moving at warp speed, and before you know it summer is gone and I never took advantage of some of the great events Dallas has to offer.

When I heard about the series the Nasher Sculpture Center is holding this summer I decided it was time to slow down and take a night to sit under the stars. The 'til Midnight at the Nasher series is such a great idea - every third Friday through October you can go to the Nasher and enjoy a concert and movie in their garden. If you haven't had the opportunity to visit the Nasher it is a must see, and their garden is complete with beautiful works of art that are a joy to experience. You bring your own blankets to sit on, and beverages and food are available from the Nasher Cafe catering services provided by Wolfgang Puck.

Every evening is a different theme, and last night was the Wizard of Oz complete with a showing of the film. Emerald City - a 14 pc band entertained us and had everyone on their feet for most of the evening. The theming also carried through to specialty drinks such as "The Great and Powerful Oz", "Flying Monkey" and "Over the Rainbow". The very talented Lisa Stewart does a lot of photography for the Nasher, and she was in the know enough to pre-order a picnic basket for us which was an amazing deal. A bottle of great wine, salads, cheeses, bread and strawberries with a decadent dark chocolate dipping sauce made me a very happy participant in the evening.

Another great opportunity was that a guided tour of the Nasher was included as part of this event. Other museums in the area including the Dallas Museum of Art and Crow Collection made this event a true block party and you could take a progressive museum tour through all three. We had so much fun I did something that I've been thinking about doing for quite awhile - I became a member! This is the best way to truly take advantage of all the Nasher Sculpture Center has to offer.

It was so much fun to see young and old, people from every walk of life coming together to celebrate the arts. I can't wait until next month, and now I'm hoping my kids and grandkids will be able to come and enjoy an evening as well.

We did it! With a lot of help from the wonderful team at Champion Homes of Texas, Lifestylist Design Inc. was able to complete 4 model homes in a week's time. And the response has been tremendous - retailers have been flocking to the Champion Sales Center to see these amazing new XTreme floorplans.
This week really proved to me what a difference a great management team and leadership can make in the success of a company. I can't say enough about how everyone stepped up and did whatever needed to be done. Even though we had to work on Saturday and Sunday in 100 degree weather there wasn't one person who acted like there was any place they would rather be. The loyalty to their company and attention to detail really shows in every home that they build as well. No matter what price point the home was, it was still XTremely well constructed and I would be proud to call any of them my home.
If you are looking for and XTreme Home to call your own you should check out these new homes. Contact Marc Medders at 800-414-2605 for more information and tell him The Lifestylist® sent you!

There are days (actually most of them!) when I love being a Lifestylist®, and this week was a great one. I was able to work with the amazing team at Champion Homes of Texas and finish the XTreme Model Home Challenge, then I was invited to the corporate headquarters for DalTile to view some new products they are working on.

Honestly, I don't know why more companies don't ask for our help - being able to give input to DalTile helps all of us in the long run. They get to learn about what we need and haven't been able to find, and by learning about what DalTile is working on I'm able to be sure that my clients know about these amazing new and current products so they can take advantage of them as well.

DalTile has always done an amazing job of understanding the needs of designers and builders and delivering beautiful products that are exactly what the homeowner is looking for. After spending a few days with their team, I think I know know how they achieve this - they listen. The innovative new products they will be launching that we got to see are obviously the product of really listening to and understanding the lifestyle of today's buyer. With more people wanting the ease of maintenance that tile affords as well as it being so family and pet friendly, tile is going to become even more important in tomorrow's homes. I can't give everything away, but soon you will be seeing tile that is so simple to install even I could do it :) and they are using new technologies to produce glass and mixed materials into mosaics that are worthy of being hung in a museum, but you will be able to easily install them in your own home. It was like they could read my mind - things that I had only dreamed about being able to use in my homes will soon be a reality.

Tile can be very intimidating to a novice homeowner, and with so many beautiful choices it can be very hard to choose what is your favorite. DalTile has helped take some of the guesswork out of this by having an easy to use website full of ideas. They also have design centers around the country that are staffed with some of the most knowledgeable designers I've ever worked with, and they are full of inspirations on how you can use tile to create your own dream home. They were very helpful to me when I was working on the new Design Center for @home Builders that will be opening soon - if you have a chance to stop by you should. They also helped me design the great kitchen backsplash for the new model home that just opened at Frisco Ranch for American Custom Builders.

Now it's my turn to listen. I would love to hear about how you have used tile in your home. Feel free to contact us at: answers@lifestylist.com and share your beautiful rooms with us!

We did it! With a lot of help from the wonderful team at Champion Homes of Texas, Lifestylist Design Inc. was able to complete 4 model homes in a week's time. And the response has been tremendous - retailers have been flocking to the Champion Sales Center to see these amazing new XTreme floorplans.

This week really proved to me what a difference a great management team and leadership can make in the success of a company. I can't say enough about how everyone stepped up and did whatever needed to be done. Even though we had to work on Saturday and Sunday in 100 degree weather there wasn't one person who acted like there was any place they would rather be. The loyalty to their company and attention to detail really shows in every home that they build as well. No matter what price point the home was, it was still XTremely well constructed and I would be proud to call any of them my home.

If you are looking for and XTreme Home to call your own you should check out these new homes. Contact Marc Medders at 800-414-2605 for more information and tell him The Lifestylist® sent you!

It always amazes me how one person with the wrong attitude can completely ruin an entire customer experience.

Lifestylist® Design is in the middle of the XTreme Model Home Challenge with Champion Homes of Texas, and I'm trying to design 4 model homes in less than a week on very tight budgets. I worked all weekend trying to get things in place and was thrilled when I discovered the IKEA website and how consumer-friendly they had made finding what you wanted online. You could create a shopping list, check stock at your local store and then print out a shopping list letting you even know what aisle the products could be found on. Everyone was really helpful, I got everything to the front of the store and arranged for delivery today and we were good to go!

Or so I thought, until I received a call from Angie with Advanced Delivery who handles all of IKEA's deliveries at least at the Frisco, TX store. This was at 7pm and she called to tell me my furniture would be delivered at 7:30pm. Not good news considering the delivery was to a place of business that closed at 5pm and I was told they would call and give me a 4 hr window of when it would be delivered. Angie pretty let me know it was my problem (she kept talking over me so I didn't have a chance to let her know what my issues where) and I'd have to deal with IKEA.

IKEA is always so customer focused, even though I know Advanced is a third party service I'm surprised IKEA would let a company that is so unprofessional represent them - especially when this is a company that will be going out to their customers homes.

Next time I think I'll go back to renting a Penske Truck and just doing it myself - at least then I know it will be delivered as promised.

I love a challenge, but when I got a call this week from Champion Homes of Texas I may have gotten one that is even more than I can take on.

They are introducing their new XTREME Home Value Series, and they are so excited about it they didn't want to wait for the normal time it takes to put together a home show to introduce it to their buyers - they decided since these are factory built homes and they could get them built in a week, they would have a home show in a week! This means putting together 4 furnished model homes with Xtremely tight budgets in 7 days.

Can Lifestylist Design Inc. get this done? Check back in a week or so and find out how we did!