Lifestylist® Suzanne Felber shares her successful marketing strategies.

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Customers For Life

One of the benefits of living in Dallas is being able to see some great entrepreneurs at work and experience what has made them successful first hand. Being able to ride horses side by side with Norman Brinker and to be able to learn from him was a gift I'll never forget. After attending the IBS show I started thinking about what clients are looking for in their customer experience.

Someone who understands what customers want is Carl Sewell of the Sewell Auto Dealers. Even though he isn't in the housing business his sound philosophy applies to any business model. To learn more about what has made him so successful, pick up a copy of his book, "Customers for Life". Even if you aren't looking for a car, you need to experience one of their dealerships if you get a chance. Every location is spotless - from the grass by the curb to repair bays - there's not a candy wrapper or empty water bottle in sight. There are no cases of "it's not my job" - everyone pitches in. Sewell not only takes great care of his customers to earn their loyalty, he is that way to his team members as well, and it shows. These are people who love their jobs and share their enthusiasm with everyone around them.

It's also about being a resource and helping, not selling the client. No one wants to feel like they are being forced into making a decision or buying something, but if you are the person who can give them the resources to make their own educated decisions you will definitely earn a Customer For Life.

The Home Idea Factory and Lifestylist Design are true believers in this philosophy - we have one client that we have been working with for almost 20 years! We believe in only working with a few clients so we can give them our undivided attention and become a vital part of their team. We also don't believe on settling for "doing things the way they have always been done." As a Lifestylist understanding the buyer's lifestyle is an important part of what we do, and when you walk our model homes or see our decors and designs you can see the difference. We are one of the few design companies that works with site builders as well as modular, prefab and manufactured housing builders giving us a unique insight into the housing industry.

Are you ready to make a change to increase sales and profits? We would like to partner with one more builder or manufacturer that we can share our successes with. If you think your company might be a good fit, please contact us at: answers@lifestylist.com We'll even bring you your own copy of Customers For Life to help you learn more about this great concept.

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